death by Tiki Torch oil!

An 84-year-old Burlington County, NJ woman died and five other Jersey residents were sickened in separate incidents after drinking small amounts of torch oil they mistook for apple juice, poison control officials said yesterday.

An 8-year-old Bergen County girl sustained permanent lung damage after drinking from a glass on the kitchen counter filled with what she thought was apple juice.

The other victims were from Hillsborough, Elizabeth, Paterson and Burlington County, with four of them, including the Bergen County girl, requiring hospitalization.

One person mistook the oil for bottled water and tried to make coffee, but didn't get sick, an official said.

"I can understand easily why someone would mistake it for food. If it was on a shelf or on a table, you would have to look pretty hard," he said, although he noted the bottle has a warning label, written in both English and Spanish.
HOW?
How is that understandable? This is RETARDED.