holy hot swimmer batman.

LONDON (Reuters) - Swimming just got a little uglier. With the extreme, across the board use of the new Speedo LZR Racer, men are covered up like its 1910. DESTROYING all the reasons that watching those buff, shimmering dudes is my #1CHOICE for Summer olympic games.



Britain knows what people want though, and Coca-Cola's energy drink maker Powerade knows how to give it to 'em.

Some of Britain's top athletes have decided to bare all ahead of the Beijing Olympics.

Triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait have all been photographed taking part in their individual sports stark naked as part of Pwerade's most recent campaign.


"Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power," said Cathryn Sleight, marketing director for Coca-Cola Great Britain, which launched the Powerade campaign.

Idowu said the photo shoot was "definitely one of the more unusual shoots I've taken part in, but also one of the most enjoyable."