Oh man, that burger scent is so HOT

Boston Herald -This weekend Burger King released “Flame,” a new men’s body spray billed as “the scent of seduction with a hint of flame-broiled meat.”

“It’s very nice,” said Salami Caushi, 55 and a South Boston resident, who was sipping hot coffee at the Burger King on Broadway yesterday.
As his companion grimaced, Caushi sprayed the scent on his wrist, and then took a long sniff of Flame for men.
“Yes, nice,” he said.

Tony Rama, who was sitting downwind of Caushi, strongly disagreed. “It’s much too heavy,” he said.

A few tables away, Reno Hoxhallari, 29 and from Medford, was taken aback by the burger joint’s new product.
“It’s got to be a joke,” he said, as he scrutinized a photo of the chain’s cartoonish King, languishing by the fire, wearing his crown and little else.

Two days ago - just in time for the holidays - the fast food chain began selling the body spray, for $4 a bottle, at Rickey’s, a New York City retailer, and on the Web site, http://www.firemeetsdesire.com/.

Yesterday, after the company distributed samples to various news organizations, the Herald took it on a trial run.

“It smells like cinnamon,” said Alyse Hawco, 14, of Dorchester. She was at Burger King enjoying a post-school snack with some friends.
“I’d buy it for my brother,” she said.