Amsterdam gets LESS cool.

AMSTERDAM, Netherlands (AP) - Amsterdam unveiled plans Saturday to close brothels, sex shops and marijuana cafes in its ancient city center as part of a major effort to drive organized crime out of the tourist haven.

The city is targeting businesses that "generate criminality," including gambling parlors, and the so-called "coffee shops" where marijuana is sold openly. Also targeted are peep shows, massage parlors and souvenir shops used by drug dealers for money-laundering.

Lodewijk Asscher, a city council member and one of the main proponents of the plan underlined that the city center will remain true to its freewheeling reputation.

"It'll be a place with 200 windows (for prostitutes) and 30 coffee shops, which you can't find anywhere else in the world - very exciting, but also with cultural attractions," he said. "And you won't have to be embarrassed to say you came."

[Prostitution became legal only in 2000 and pot is technically illegal, though sold openly.]