Can Spiderman help UN beat evil?

When critics attack the United Nations, they often accuse the world body of being a web of bureaucracy.
Now officials there are hoping to turn that image around by using the web of Spiderman. The UN recently announced a union with the comic book company, Marvel. Together, they aim to print a special comic that will see the superhero fight alongside UN aid workers and peacekeepers.
The UN is now seeking private backing so it can distribute 1m free copies to American schoolchildren. The project's creator, the French producer Romuald Sciora, says he hopes it will then be translated into European languages.

'Desperate measure'
Already critics warn their spider-sense is tingling.
John Bolton, the outspoken former US envoy to the UN, called it an "act of desperation". He said the world body should concentrate on improving its overall performance. "You can have Spiderman in a comic book all you want, but it's not going to change public perception," he told the BBC.

Jerry Gladstone, co-owner of New York's Midtown Comics store, told the BBC Spiderman's face was better known than such Marvel companions as the X-Men and Fantastic Four. His colleague, Brian Quinn, noted that Spiderman's story makes him "one of the most relatable characters in all of comic books".

"Spidey", he said, is "just an average guy" who struggles to use his incredible powers responsibly. That, he suggested, is not so far from the position of the UN. Ultimately, though, the project's success or failure does not depend on the Green Goblin or Dr Doom, but on the reaction of its target audience.