It's dollars and scents as liquor store uses aroma of lawn-cutting to sell beer

A Halifax liquor store has linked booze and the smell of backyards in order to sell more suds, pumping the scent of freshly cut grass into its beer section to evoke customers' positive feelings about cracking open a cold one on a hot summer day. The aroma of French bread wafts through the wine aisle, coconut conjures happy memories of beachside pina coladas in the rum section, while the smell of cedar fills the air near the whisky bottles. Although the Nova Scotia Liquor Corp. will not reveal how the scents have affected sales, tests have proven successful enough that the corporation is in talks to expand the technology into as many as 15 stores across the province.

I was hand-raped by a frat-boy in the Beast aisle, shit I accidentaly puked in my desk drawer in the scorpion bowl section..........fuck who is this man and why is he in my bed is near the tequilla.......

when has any normal consumer associated the fine smell of cedar casks with whiskey? Clearly, it's associated with bad dancing and late-night oral.
duh.